دانلود کتاب SEO Bible

دوره آموزش SEO

مخاطبین

این سری آموزشی برای تازه واردان طراحی شده و مفاهیم ساده اما کارامد SEO را از پایه برای آن ها شرح می دهد.

پیش نیاز ها

آموزش حاضر فرض را بر این گذاشته شده که شما با تکنولوژی های ساده ی وب نظیر HTML، XHTML، Style Sheet (صفحات سبک دهی) و غیره ... آشنا هستید. چنانچه قبلا یک وب سایت طراحی یا برنامه نویسی کرده اید، در آن صورت مفاهیمSEO و بهینه سازی سایت را هرچه بهتر و سریع تر خواهید آموخت.

Part I: Understanding SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Chapter 1: Search Engine Basics......................................................................................................3
Chapter 2: Creating an SEO Plan ..................................................................................................17
Part II: SEO Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Chapter 3: Building Your Site for SEO ..........................................................................................33
Chapter 4: Keywords and Your Web Site ......................................................................................59
Chapter 5: Pay-per-Click and SEO ................................................................................................73
Chapter 6: Maximizing Pay-per-Click Strategies............................................................................97
Chapter 7: Increasing Keyword Success ......................................................................................115
Chapter 8: Understanding and Using Behavioral Targeting..........................................................125
Chapter 9: Managing Keyword and PPC Campaigns ..................................................................133
Chapter 10: Keyword Tools and Services ....................................................................................151
Chapter 11: Tagging Your Web Site ............................................................................................167
Chapter 12: The Content Piece of the Puzzle ..............................................................................177
Chapter 13: Understanding the Role of Links and Linking..........................................................193
Part III: Optimizing Search Strategies. . . . . . . . . . . . . . . . . . . . 209
Chapter 14: Adding Your Site to Directories ..............................................................................211
Chapter 15: Pay-for-Inclusion Services........................................................................................219
Chapter 16: Robots, Spiders, and Crawlers ................................................................................227
Chapter 17: The Truth About SEO Spam ....................................................................................239
Chapter 18: Adding Social-Media Optimization ..........................................................................247
Chapter 19: Automated Optimization ........................................................................................257
Part IV: Maintaining SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 263
Chapter 20: SEO Beyond the Launch ..........................................................................................265
Chapter 21: Analyzing Success....................................................................................................271

Appendices. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279
Appendix A: Optimization for Major Search Engines ..................................................................281
Appendix B: Industry Interviews ................................................................................................287
Appendix C: SEO Software, Tools, and Resources ......................................................................347
Appendix D: Worksheets ............................................................................................................359
Glossary ......................................................................................................................................373
Index ..........................................................................................................................................381