Google Adsense Secrets 4

آموزش سئو

سرفصل های این کتاب آموزشی سئو که یکی دیگر از بهترین کتابهای مرتبط با بهینه سازی سایت برای موتورهای جستجو و همچنین مسائل مربوط به google adsence است به شرح زیر می باشد:

INDEX

INTRODUCTION ................................................................................................11

PART 1. GETTING STARTED WITH GOOGLE ADSENSE..........................................15

1.1 THE BASICS: BUILDING YOUR SITE.........................................................15

1.2 NAMING YOUR SITE............................................................................16

1.3 CHOOSING A HOSTING SERVICE ............................................................16

1.4 DESIGNING THE SITE.........................................................................17

1.5 CREATING CONTENT ..........................................................................17

1.6 GETTING STARTED WITH BLOGGER.COM....................................................18

1.7 ... OR GOOGLE’S PAGE CREATOR ............................................................19

1.8 SEARCH ENGINE OPTIMIZATION .............................................................20

1.9 LINKS ...........................................................................................20

2. ADSENSE — MAKING THE MONEY! .....................................................................20

2.1 WHAT IS ADSENSE?...........................................................................21

2.2 SIGNING UP MADE EASY ......................................................................23

2.3 GOOGLE POLICIES.............................................................................25

2.4 AS EASY AS 1-2-3!...........................................................................26

3. HOW TO "TWEAK" YOUR ADS TO MAKE THEM "CLICK"! .............................................27

3.1 AD FORMATS: “DRESS” YOUR ADS FOR SUCCESS! ........................................27

3.2 DON'T "LOOK" LIKE AN AD ..................................................................27

3.3 MEET THE ADSENSE FAMILY .................................................................28

3.4 TEXT ADS — GOOGLE’S FINEST .............................................................28

3.5 IMAGE ADS — BUILT TO BE IGNORED ......................................................35

3.6 VIDEO ADS .....................................................................................36

3.7 GADGET ADS — CLEVER BUT ARE THEY EFFECTIVE?......................................39

3.8 LINK UNITS — GREAT LITTLE STOCKING FILLERS .........................................40

3.9 EXPANDED TEXT ADS — SHRINKING CONTROL OR EXPANDED INCOME?...............43

3.10 SEASONS GREETING WITH THEMED UNITS ...............................................46

4. USING COLORS TO INCREASE YOUR CLICKS ...........................................................47

4.1 DESIGN YOUR WEBSITE TO HIGHLIGHT ADSENSE ........................................47

4.2 MAKE THE BORDER GO!......................................................................48

4.3 TEXT IS DESIGN TOO! ........................................................................49

4.4 BLUE IS BEST..................................................................................50

4.5 WHERE DID MY URL GO? ...................................................................51

4.6 DELIBERATE MISMATCHING ..................................................................52

4.7 CHANGING THE LOOK OF YOUR ADS .......................................................53Copyright © 2008 Joel Comm and InfoMedia, Inc. – All Rights Reserved 2

5. HOW TO MAXIMIZE VISIBILITY AND RESPONSE .......................................................53

5.1 AD PLACEMENT: WHERE TO PUT YOUR ADS?..............................................53

5.2 GO WITH THE 'FLOW' ........................................................................54

5.3 ABOVE THE FOLD..............................................................................55

5.4 USING TABLES..................................................................................57

5.5 COMPLEMENTING YOUR ADS ..................................................................59

6. CONTROLLING YOUR ADS.................................................................................61

6.1 ATTRACTING RELEVANT ADS..................................................................61

6.2 KEEP THE TITLE, DIRECTORY AND HEADLINES RELEVANT...............................61

6.3 FINDING KEYWORDS ..........................................................................62

6.4 KEYWORD DENSITY ...........................................................................63

6.5 KEYWORD PLACEMENT ........................................................................63

6.6 KEYWORD FRAMES ............................................................................64

6.7 SECTION TARGETING..........................................................................64

6.8 NO 'BAITING'! .................................................................................65

6.9 CHANGING METATAGS ........................................................................66

6.10 INVITING THE ROBOT .......................................................................66

6.11 GOOGLE ADS PREVIEW ......................................................................67

6.12 PUBLIC SERVICE ADS .......................................................................68

6.13 BLOCKING ADS ..............................................................................69

6.14 “ADVERTISE ON THIS SITE” ...............................................................70

6.15 DOES LOCATION MATTER FOR CPM ADS? ...............................................74

7. QUICKSTART ADSENSE: A STEP-BY-STEP GUIDE ....................................................75

ADSENSE QUICKSTART GUIDE #1: BUILDING A BLOG ........................................76

ADSENSE QUICKSTART GUIDE #2: BUILDING AN AD-SUPPORTED COMMERCIAL SITE WITH ZLIO ..................................................................................................77

ADSENSE QUICKSTART GUIDE #3: BUILDING A SITE FROM SCRATCH......................78

PART 2: BEYOND BASIC ADS...........................................................................79

8. CATCH FICKLE VISITORS WITH THE GOOGLE SEARCH BOX ..........................................79

8.1 FINDING MONEY WITH SEARCH .............................................................79

8.2 LEARN HOW TO ADD GOOGLE SEARCH TO YOUR WEB PAGE ............................80

8.3 SHOWING YOUR RESULTS ON YOUR SITE...................................................82

8.4 FLAVORING YOUR SEARCH RESULTS .........................................................83

8.5 TO SEARCH OR NOT TO SEARCH............................................................83

8.6 HOME PAGE SEARCHING......................................................................83

8.7 CUSTOMIZING YOUR SEARCH ................................................................84

8.8 GOOGLE’S CUSTOM SEARCH ENGINE ........................................................84

9. GOOGLE’S REFERRAL PROGRAMS ........................................................................85Copyright © 2008 Joel Comm and InfoMedia, Inc. – All Rights Reserved 3

9.1 WHAT ARE REFERRALS AND HOW DO THEY DIFFER FROM ADSENSE? ..................86

9.2 SIGNING UP FOR GOOGLE’S REFERRAL PROGRAM .........................................87

9.3 CHOOSING YOUR REFERRAL ADS.............................................................88

9.4 GETTING THE MOST OUT OF YOUR REFERRAL ADS........................................90

9.5 CREATING CONTENT FOR REFERRAL ADS ...................................................91

10. USING MULTIPLE AD BLOCKS ..........................................................................92

10.1 HOW MANY ADS IS TOO MANY?...........................................................92

10.2 WHAT TO DO WITH THREE AD UNITS .....................................................93

10.3 WHERE TO PUT THE SEARCH BOXES......................................................93

10.4 GOOGLE IS MEAN WITH THE LINK UNITS ................................................94

10.5 PUT REFERRAL ADS NEAR AD UNITS......................................................94

10.6 PUTTING IT ALL TOGETHER.................................................................94

10.7 PUTTING MULTIPLE ADS IN ARTICLES.....................................................95

10.8 PUTTING MULTIPLE ADS IN BLOGS ........................................................96

10.9 PUTTING MULTIPLE ADS IN MERCHANT SITES ...........................................97

10.10 ORDERING YOUR ADS......................................................................98

11. BUILDING CONTENT ................................................................. 99

11.1 WRITING CONTENT ..........................................................................99

11.2 MAKING BUCKS WITH BLOGS............................................................100

11.3 ADDING ADSENSE TO YOUR BLOG ......................................................101

11.4 OLD CONTENT..............................................................................102

11.5 VOLUNTEER WRITERS .....................................................................105

11.6 BUILD THOUSANDS OF PAGES WITH OTHER PEOPLE’S CONTENT.....................106

11.7 ADD PUBLIC DOMAIN WORKS TO YOUR SITE ..........................................108

11.8 ADSENSE IN RSS FEEDS.................................................................110

11.9 ADSENSE ON MOBILE PHONES ...........................................................111

11.10 GOOGLE’S VIDEO CONTENT ............................................................112

11.11 USE YOUR NEWSLETTER TO DRIVE TRAFFIC!.........................................114

11.12 BUYING CONTENT/ HIRING WRITERS .................................................115

11.13 AUTOMATED CONTENT...................................................................115

PART 3: FOLLOWING THE FIGURES ............................................... 117

12. RESPONSE TRACKING: YOUR HIDDEN POT OF ADSENSE GOLD! ...................................................................................................... 117

12.1 HOW TO TRACK WITH CHANNELS .......................................................119

12.2 HOW TO CREATE A URL CHANNEL ......................................................120

12.3 HOW TO CREATE A CUSTOM CHANNEL ..................................................122

12.4 WHAT CUSTOM CHANNELS SHOULD YOU CREATE?.....................................125

12.5 CREATING MULTIPLE CHANNELS ..........................................................126

12.6 YOUR CHANNEL NAMES — HOW TO KEEP YOUR CHANNELS SECRET AND WIN CHANNEL TARGETED ADS ........................................................................127Copyright © 2008 Joel Comm and InfoMedia, Inc. – All Rights Reserved 4

12.7 HOW TO READ YOUR SERVER LOGS.....................................................128

12.8 FAST DECISION-MAKING WITH A/B TESTING..........................................132

12.9 TRACKING TOOLS...........................................................................133

13. SMART PRICING... AND WHAT IT MEANS FOR YOUR INCOME. 138

13.1 WHAT GOOGLE HAS SAID ABOUT SMART PRICING....................................139

13.2 WHAT ELSE DO WE KNOW ABOUT SMART PRICING? .................................139

13.3 STRATEGIES TO BENEFIT FROM SMART PRICING ......................................141

14. HOW TO MAKE ADSENSE WORK WITH INTERNET COMMUNITIES AND COMMERCIAL SITES............................................................... 142

14.1 GOOGLE’S FORUM HEAT MAP ............................................................143

15. HOW TO READ YOUR VISITORS LIKE A BOOK.......................... 147

15.1 MAKING SENSE OF STATS, LOGS AND REPORTS….....................................147

15.2 THE MOST IMPORTANT STAT OF ALL....................................................147

15.3 OPTIMUM CTR .............................................................................147

15.4 ADSENSE ARBITRAGE .....................................................................148

15.5 WORDTRACKER ............................................................................149

16. WHAT TO DO BEFORE YOU APPLY TO GOOGLE ADSENSE ........ 151

16.1 DON'T BUILD A WEBSITE THAT SPECIFICALLY TARGETS SEARCH SPIDERS, WITH NOTHING UNIQUE TO OFFER HUMAN VISITORS. ..............................................152

16.2 DON'T BUILD A WEBSITE JUST TO MAKE MONEY FROM ADSENSE ..................152

16.3 PROVIDE TARGETED CONTENT THAT WILL HELP GOOGLE ADVERTISERS TO CAPITALIZE YOUR TRAFFIC .......................................................................152

16.4 DON'T BUILD A WEBSITE SPECIFICALLY TO TARGET HIGH-VALUE KEYWORDS UNLESS YOU PLAN ON DEVELOPING QUALITY CONTENT! ....................................153

16.5 WEBSITES THAT RANK HIGHER IN A GOOGLE SEARCH (SERPS) WILL GET A BETTER PER-CLICK PAYOUT THAN WEBSITES WHICH RANK LOWER FOR THE SAME SEARCH TERM ......................................................................................................153

16.6 INCREASE ‘READINESS TO BUY’ ..........................................................154

16.7 DON'T CUT CORNERS! ....................................................................155

PART 4: ADVANCED TOOLS AND TECHNIQUES............................... 156

17. RECOMMENDED RESOURCES: TRY THESE TOOLS AND ADSENSE UTILITIES (SOME ARE FREE!)........................................................ 156

17.1 TEST YOUR METTLE WITH THE ADSENSE SANDBOX! ..................................156

17.2 GOOGLE ADSENSE PREVIEW TOOL ......................................................157Copyright © 2008 Joel Comm and InfoMedia, Inc. – All Rights Reserved 5

17.3 OVERTURE BIDTOOL ......................................................................157

17.4 OVERTURE KEYWORD SUGGESTION TOOL ..............................................157

17.5 ULTIMATE SEO TOOL .....................................................................158

17.6 GOOGLE ADWORDS TRAFFIC ESTIMATOR AND BID TOOL ............................158

17.7 KEYWORD RANKINGS TOOL ..............................................................158

17.8 MASS KEYWORDS SEARCH ...............................................................158

17.9 GUIDE TO GOOGLE-FRIENDLY DESIGN ..................................................158

18. KEEPING TRACK OF WHAT WORKS — AND WHAT DOESN'T WORK — FOR YOU! ................................................................................... 159

18.1 A SAMPLE ADSENSE JOURNAL ...........................................................160

19. OTHER CONTEXTUAL ADVERTISING PROGRAMS AND HOW TO USE THEM WITH ADSENSE............................................................. 164

19.1 KONTERA — MAKING YOUR WORDS PAY ...............................................164

19.2 INTELLITXT’S EYE-CATCHING ADS .......................................................167

19.3 CONTEXTCASH — AFFILIATE REVENUE THE EASY WAY..............................168

19.4 CHITIKA — ALL MALLS, MORE MONEY..................................................170

19.5 YAHOO! PUBLISHER NETWORK ...........................................................172

19.6 ADBRITE.....................................................................................173

19.7 KANOODLE – BRIGHT ADS ................................................................174

19.8 SEARCHFEED ...............................................................................174

19.9 THE BIG BOYS: EBAY AND MICROSOFT .................................................175

20. GETTING TRAFFIC TO YOUR WEB SITE ................................... 177

20.1 ADVERTISING ..............................................................................177

20.2 RECIPROCAL LINKING .....................................................................178

20.3 SEND A FRIEND............................................................................178

20.4 RSS FEEDS .................................................................................179

20.5 OFFLINE MARKETING ......................................................................179

20.6 PROMOTING YOUR BLOG..................................................................180

20.7 PUBLIC RELATIONS AND PUBLICITY .....................................................180

20.8 LEARN FROM A PRO ................................ERROR! BOOKMARK NOT DEFINED.

21. SEARCH ENGINE OPTIMIZATION............................................ 182

21.1 ROBOT.TXT .................................................................................182

21.2 TITLES AND URLS.........................................................................183

21.3 LINKS ........................................................................................183

21.4 CREATE GATEWAYS........................................................................186

21.5 AUTOMATIC SUBMISSIONS ...............................................................186

21.6 SEO TOOLS ................................................................................187

21.7 A WORD ABOUT CLOAKING ...............................................................189

21.8 TRAFFICANDCONVERSION.COM...........................................................190Copyright © 2008 Joel Comm and InfoMedia, Inc. – All Rights Reserved 6

PART 5: QUICK TIPS...................................................................... 190

22. ADSENSE PROHIBITIONS, MISTAKES AND PROBLEMS ........... 190

22.1 THE BIGGEST MISTAKES THAT ADSENSE PUBLISHERS MAKE... AND HOW TO AVOID THEM................................................................................................193

22.2 WHAT TO DO IF YOUR ADSENSE ACCOUNT GETS CLOSED ...........................197

23. TROUBLESHOOTING — WHAT TO DO IF YOU’RE NOT GETTING THE RESULTS YOU WANT...................................................................... 200

23.1 LOW REVENUES.............................................................................200

23.2 LOW TRAFFIC LEVELS ......................................................................201

23.3 LOW CLICKTHROUGH RATES ..............................................................201

23.4 LOW CLICK PRICE ..........................................................................202

23.5 LOW AD RELEVANCE .......................................................................203

23.6 TOO MANY PUBLIC SERVICE ADS.........................................................203

23.7 MY ADS HAVE DISAPPEARED! ............................................................204

23.8 TOO FEW ADS IN A UNIT .................................................................204

24. STAYING UP TO DATE AND LEARNING THE LATEST ADSENSE TIPS .............................................................................................. 204

24.1 TALKING ADSENSE AT ADSENSECHAT...................................................205

25. CASE STUDIES ........................................................................ 208

25.1 JOURNEYAUSTRALIA.COM — UNMISSABLE ADS DOWN UNDER .......................208

25.2 GREAT IDEAS FOR INTEGRATION FROM FREEAFTERREBATE.COM.....................209

25.3 GIFTS-911.COM GETS EMERGENCY TREATMENT WITH MULTIPLE AD UNITS ......210

25.4 FIREFOX PLUGIN REVIEWS — GETTING YOUR CLICKS FASTER .......................211

25.5 OFFSHOREBANKINGCENTRAL.COM BRINGS HOME THE BACON .......................212

25.6 SUBTLE AD LINKING AT SUDOKU LINKS.................................................214

25.7 GO4TH.ORG TAKES ADSENSE FORWARD................................................215

25.8 SMART AD PLACEMENT AT DOGTOYSMART.COM .......................................217

25.9 MATCHING ARTICLES TO ADS... AND CELL PHONES...................................219

25.10 BREWING UP PROFITS WITH HERBAL TEA.............................................220

25.11 WHISPY MAKES AD UNITS DISAPPEAR!................................................222

25.11 MIXING ADSENSE WITH KONTERA ON DEALOFDAY.COM ...........................223

25.12 GOOGLE ADS AND EMINIMALLS AT GPSREVIEW.NET ...............................224

CONCLUSION................................................................................. 226

GLOSSARY ..................................................................................... 228